Beijing is the capital of China and the second largest city with a population of 15 million. Beijing covers about 7,000 square kilometers spanning 38 kilometers from ShiJingShan in the west to TongXian in the east. Beijing is a transportation hub with hundreds of people coming and going. They have largest international airport in the country, twelve national highways, nine speedways, and dozens of railways. Beijing is recognized as the political, educational, and culture center of china. Beijing was the host for the 2008 summer Olympics. The newest and very intricate sports arena called the Birds Nest was built to hold the opening and closing ceremonies. Today is is a big tourist attraction.
There are many other famous landmarks besides the Birds Nest. The Forbidden City is the largest and well preserved imperial palace complex in the world. It has 9,999 rooms and surrounded by a moat 19 feet deep and a wall of 32 feet high. The Great Wall of China is also a big attraction. It is one of the Eight Wonders of the world and was built to keep out invaders as well as to retain the inhabitants. The Tiananmen Square is the largest central city square in the world which is not only Beijing’s symbol but also China's. The courtyard is the site of historical events. Below is a picture of the Great Wall of China.
Beijing’s seasons are very distinctive due to their change in weather. Beijing’s average temperature is 53°F. Summers and winters are considered to be the longest because of the bearing hot and cold weather. The hottest month is July 88°F and January being the coldest 14°F. Spring and autumn are considered shorter and the best time to visit. Spring is known as the rainy season and December is the driest month with 0.1in of rain. There are 2,707 hours of sunlight per year which is about 7.4 hours of sunlight each day.
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| Great Wall of China |
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| Beautiful Summer Day in Beijing |
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| Wangfujing Steet, Beijing China |
Dongcheng District is the heart of Beijing and known as the cultural, political and commercial center of the city. Dongcheng is located east of Beijing with a population of 612,000. Wangfujing Street is located in the Dongcheng District and is one of the most popular shopping streets in China. It’s been around for over seven hundred years and is a trendsetter in culture and has become China's most attractive and modern boulevard. It is located in a commercial area with plenty of department stores, souvenir shops, and tons of restaurants. The largest McDonalds in China is located on this street, but a must have dish at all the restaurants is the Beijing Roast Duck. Most of the road is blocked off from cars and other motor vehicles which makes walking your only transportation. To walk the entire street it takes thirty minutes and that’s without looking at the store windows. Wangfujing street is a smaller version of Time Square in NYC and is a huge tourist attraction. Another important street ten minutes away from Wangfujing street is JinBao street.
JinBao street is important because the graphic design company that designed labels for Coca Cola, Tide, FedEx and many more is located here. That company is called Landor. Landor does branding for top banks, retail stores, Haier, PepsiCo, BP, and P&G in China. Landor is conveniently located in the heart of Beijing and a ten minute walk from Wangfujing street. Wangfuijing street is lively and filled with bright colors, and many billboards that can help inspire Landor’s designers. The bright colors and atmosphere of Wangfuijing street should be incorporated in Landor’s office environment because it helps transform the office space into something inspirational. Graphic designers are always looking for inspiration and being secluded in a cubical is not helpful. The office should be an open office space where workers can collaborate and share ideas with each other. Workers can walk to Wangfuijing street and get lunch and enjoy some roast duck or just walk around and get inspired. Landor is definitely located in a great space for a graphic design firm because it truly is in a motivating setting.
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| JinBao Street |
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| Landor Office on JinBao Street |
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